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Chapman’s new packaging serves a blast from the past | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
By Justin Crann

The ice cream aisle is often a place people go for familiar favourites. But for the Chapman family, which has been serving its ice cream brand for 50 years, it’s also now a place to give people a scoop of nostalgia along with a premium feel.

http://strategyonline.ca/2023/02/01/chapmans-new-packaging-serves-a-blast-from-the-past/
 

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